Blog
Guides to AI search visibility.
How ChatGPT, Perplexity, Gemini and Google AI Overviews pick the brands they mention — and what you can change on your site to be one of them.
GEO Fundamentals
AEO vs SEO: What Changes When the Answer Is the ResultAEO vs SEO explained: what answer engine optimization is, how it differs from SEO and GEO, what stays the same, and how to measure both without doubling work.Alex Hold · · 7 minGEO vs SEO: What Changes When AI Writes the AnswerGEO vs SEO explained: how generative engine optimization differs from SEO and AEO, what stays the same, and how to move your workflow from SEO to GEO.Alex Hold · · 9 minHow to Optimize Content for AI Search: A 14-Step ChecklistHow to optimize content for AI search: a practical checklist covering crawler access, answer-first writing, fan-out coverage, citations and measuring results.Alex Hold · · 8 minWhat Is Generative Engine Optimization (GEO) in SEO?What is GEO in SEO? Generative engine optimization explained: where the term comes from, what the GEO paper actually found, and how to apply it to AI search.Alex Hold · · 7 min
Technical
AI Crawlers: The 2026 List of AI Bot User AgentsA verified list of AI crawler user agents (GPTBot, ClaudeBot, PerplexityBot and more), what each does, plus robots.txt rules to allow search, block training.Alex Hold · · 9 minFAQ Schema: Markup Example and What Google ChangedWhat FAQ schema is, a copy-ready FAQPage JSON-LD example, and what Google's 2023 and 2026 changes mean for FAQ rich results and AI search as of Sept 2026.Alex Hold · · 8 minWhat Is llms.txt? Format, Example, and Whether It WorksWhat is llms.txt? The format, a full llms.txt example, how to create one, how it differs from robots.txt, and an honest look at who actually reads it.Alex Hold · · 7 min
Tools & Comparisons
Best AI Visibility Tools in 2026: 10 Trackers ComparedThe best AI visibility tools in 2026 compared on price, engines and standout features, with a best-for pick per tool and a checklist for choosing one.Alex Hold · · 10 minFree AI SEO Tools: 12 That Actually Cost $0 (2026)The best free AI SEO tools as of September 2026: Google and Bing AI reports, AI visibility checks, schema and crawler tools. What each does and its limits.Alex Hold · · 8 min
ChatGPT & LLMs
ChatGPT SEO: How to Get Your Brand Cited in ChatGPT SearchChatGPT SEO explained: how ChatGPT search picks sources, why OAI-SearchBot and search partners matter, how to get mentioned, and using ChatGPT for SEO work.Alex Hold · · 8 minHow to Rank in Perplexity: A Practical Perplexity SEO GuideHow to rank in Perplexity: let PerplexityBot crawl you, write pages it can quote, earn third-party mentions and track citations. Steps verified Sept 2026.Alex Hold · · 7 minLLM SEO: How to Get Your Brand Into LLM Answers in 2026LLM SEO explained: how large language models learn about brands, how LLM search optimization works per engine, and which LLM SEO tools help you measure it.Alex Hold · · 7 min
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